Customer Identity & Access Management (CIAM) enables organizations to securely capture and manage customer identity and profile data in addition to controlling customer access to applications and services.

Privacy regulations like EU's General Data Protection Regulation (GDPR), California Consumer Privacy Act (CCPA), and Health Insurance Portability and Accountability Act (HIPAA) exist to ensure consumer data is protected. Compliance may include: providing customers with a detailed report of the data collected, allowing customers to use self-service to access their data, etc. CIAM gives your customers the ability to control how and where their data is shared. CIAM also gives your company the ability to enforce customer consent and comply with privacy regulations.

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