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Cookie and tracking consent for EU, UK and California site visitors
Cookie and tracking consent for EU, UK and California site visitors
Ashmita Taneja avatar
Written by Ashmita Taneja
Updated over a week ago

In line with the draft EU e-Privacy Regulation 2021, and the California Consumer Privacy Act, Zoomforth is making it easy for your site visitors in the EU, UK and California to manage their privacy preferences.

Site visitors in these geographical areas will see a ‘Privacy Preferences’ pop - up window at the bottom left of the screen, for the following instances:

  1. First visit to a new site;

  2. Next visit to the same site after the cookies have been cleared or reset; and

  3. Next visit to the same site after the cookies have expired.

They will also have the option to easily change their preferences while viewing a site, by going toward the bottom left of the site and hitting the ‘Manage Privacy Preferences’ button.

What cookies does Zoomforth use?

Strictly necessary cookies

We have two cookies that are strictly necessary to provide the service.

  • Site access cookie - This enables us to attribute a unique user ID to each site visitor, in order to give them access. This does not store any customer data.

  • Privacy preferences cookie - This allows us to store the site visitor’s privacy preferences in order to comply with relevant privacy regulations.

These cookies cannot be disabled by the site visitor, but they will be clearly disclosed in the new cookie pop window.

Optional cookie

We have one optional cookie that site visitors can either enable or disable.

  • Site authentication cookie - This allows us to remember a visitor’s name and / or email address after they first authenticate to gain access to a secure site. If the visitor chooses to disable this cookie, they will need to re-authenticate, each time they visit the site.

Visitor tracking

We do not use cookies to track visitor engagement on sites, but we do collect and store this type of data within our database.

As always, visitors can decline to be identified for tracking purposes, if they so wish. If they choose this option, all tracking data will be anonymized.

Third-party cookies

We understand that you will sometimes add content to your sites that might generate third-party cookies e.g. YouTube videos, social feeds, HTML packages, or site snippets to collect data via Google Analytics or Adobe.

A note on IP addresses

We collect IP addresses to determine whether a site visitor is accessing a site from the EU, UK or California. To further protect your site visitors’ privacy, we are implementing a solution to mask this data.

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