HTML, which stands for Hypertext Markup Language, is the standard computer language so documents such as videos, images, sound, texts and links can be correctly displayed by a web browser.
HTML also uses meta data or meta tag, which are information that describe another data, or information. For websites, a meta data may refer to the author, or the creator, of the site, or keywords, which are terms that best describe what the website is about. These data may not displayed on the websites, but they provide instructions for web browsers on how to display the content, or for search engines on how it can read the site.
Zoomforth allows description meta data to be added for the websites, as described in this article.
Moreover, there are couple of interfaces within the platform that allow HTML to be added / edited in building or designing parts of the website, such as site footer, which are information shown at the bottom of the web pages, text baseline editing, and using hypertext on asset captions.